I lead business development at Clearlink, forging strategic partnerships that leverage the expanded capabilities of our best-in-class sales, marketing, martech, and data science teams. Prior to joining Clearlink, I was a successful marketing executive and founder of buyCalls, a performance-based marketing agency that was acquired by Clearlink in 2016. I started buyCalls with a focus on creating great relationships – with our partners and with each other. I believe that synergistic and productive relationships lead to success by engendering creative thinking and driving new business opportunities.
Outside the office, I combine my keen interest in running with my passion for community engagement through the Sandhills Race Series – a charity I founded with my wife Kate to raise funds for the Boys & Girls Clubs of the Sandhills in North Carolina. Kate and I are blessed with two children with curious minds, adventurous hearts, and good packing skills, and travel is a favorite family pursuit. If we’re not on the road exploring, we’re probably already planning our next trip.
I graduated from the University of St. Thomas (MN) with degrees in Marketing & Business Communications and earned my MBA from the University of North Carolina’s Kenan-Flagler Business School.
SVP Business Development and Strategic Partnerships | January 2018 – Present
VP Partner Management | January 2016 – December 2017
Clearlink partners with the world’s leading brands to create intelligent customer experiences at each stage of the customer’s journey. We deliver:
- A connected experience that creates personalized touchpoints to match the customer’s intent
- A reduction in customer friction & associated costs
- An increase in revenue and customer lifetime value
- A scalable, cost-effective, performance-based pricing model
As the SVP-BizDev, I lead Clearlink’s business development efforts in the identification, evaluation, and structuring of prospective partnerships. Internally, I work to identify new synergies and expand existing parent/sister company relationships.
As part of the Integrated Solutions Team, I represent Clearlink’s vision on business strategy and business development, interacting with current and prospective partners to evaluate new projects and leverage Clearlink’s strategic capabilities. With Clearlink’s sales, marketing, technology , and data science teams on their side, our partners can identify new opportunities, provide a better customer experience, and drive greater short and long term success.
Founder / President
I started buyCalls with a focus on creating great relationships – with our partners and with each other. At buyCalls, our critical mission is to understand every nuance within our markets. With tens of thousands of ads running concurrently, we have implemented a strong framework of reporting, analytics, and evaluation that – together with our nimble and responsive team – forms the cornerstone of our success.
In January, 2016, buyCalls was purchased by Clearlink – the premier digital and partner marketing company for the nation’s leading home service and insurance brands. We are proud to be a part of the Clearlink family!
- INC 500/5000 Recognition: 2013, 2014, 2015
Chief Marketing Officer | June 2011 – May 2014
Marketing & Business Consultant | August 2009 – June 2011
Director of Marketing and Business Development | April 2004 – August 2009
At Trident, I managed six media divisions and oversaw the marketing for multiple business units, leveraging marketing and technology to deliver profitable customer acquisition for owned and partnered brands. Trident Marketing has over 20 years experience in direct response marketing and sales, providing its brands a foundation built on human capital, technological expertise, and strategic innovation.
Under the Travel Resorts of America brand, Trident possesses one of the leading sales organizations in the RV industry and has successfully marketed memberships at both low and high price points. Travel Resorts has been in the top 2% of affiliated resorts for the past 12 years.
The Direct Sat TV brand expands upon these successes through a nationally recognized dealership for DIRECTV. Direct Sat TV has grown to become the 2nd largest of over 4,200 dealerships nationwide, and is considered a key strategic partner for DIRECTV’s future growth. In 2008, Direct Sat TV was named “DIRECTV Dealer of the Year.”
In 2009 Trident Marketing was named to the INC 5000 list of America’s Fastest Growing Companies for its performance from 2005-2008.
Director of Sales & Marketing / Owner
During my time at Meridian, I created, structured, and directed a nationally recognized program for sales and distribution of interactive kiosk systems.
- Led one of the largest kiosk roll-outs to date, collaborating between engineering, manufacturing and logistics with a 99.998% successful initial installation rate.
- Produced $173 in sales for every $1 of marketing investment.
Jun 1998 – Jan 2001
Founder / President, Hurricane Productions
I launched a software-based marketing company specializing in application development while providing additional services in design, marketing, sales and operations support. Hurricane Productions was merged with Meridian Kiosks in January 2001
Travel Resorts of America markets a private network of nearly 500 campground resorts, and is among the top 1% of affiliated resorts in terms of market share and continued growth.
Master of Business Administration (MBA)
- Business/Management Communication
- Corporate Strategy
- Managing Innovation & Performance in Organizations
- Project Management
- Services Marketing
- UNC Kenan-Flagler Leadership Initiative
Bachelor of Arts (BA) Marketing Management
Bachelor of Arts (BA) Business Communication
- Vice President, St. Paul Chapter of American Advertising Federation
- Awarded for establishing new student publication funded through advertising revenue
- Chosen by Dean to represent University on Judiciary Board
- Alpha Delta Sigma Honorary Society
- Dean’s List 1991, 1993, 1994