Fractional Executive. Founder by Instinct. Chronic Starter of Things.
- Barcelona, Catalonia
Senior leadership, on a fractional basis.
Fractional Executive
I operate as CMO, CDO, or head of strategy for growth-stage companies that need senior leadership without the full-time commitment. Ongoing engagements, real accountability, no retainer theater.
Division & Program Leadership
For larger organizations, I run discrete divisions or high-stakes programs end-to-end owning the team, the plan, and the outcomes. I've done this for brands at national scale.
Venture Building
I build companies across digital media, lead generation, channel sales, and technology — starting lean by design, scaling when the model is proven.
Things I've built, and am still building.
NEXT Fractional
INSTIGATOR
PANDAQ
PARTNER
devHOUSE
CREATOR
Koalify
STRATEGIST
I Heart RVing
PUBLISHER
Qackr
ARCHITECT
Callpaca
BUILDER
The Menu
CURATOR
The longer version.
I’m an intentional founder and fractional executive based in Barcelona. My work sits at the intersection of marketing, strategy, and growth — built across industries, company stages, and market cycles.
I lead through NEXT Fractional, where I embed directly with clients as a senior executive on a flexible basis. That means real ownership, not advisory distance. I’ve served as fractional CMO, head of digital, and division lead — sometimes for a startup finding its footing, sometimes managing a program for a brand at national scale.
Outside of client work, I build. The ventures above span digital media, lead generation, channel sales, and technology. Most started lean by design — the fastest way to find out if something is worth building is to build it.
I hold an MBA from UNC Kenan-Flagler and a degree in Marketing and Business Communications from the University of St. Thomas. I live in Barcelona with my family, which means travel, serious food, futbol of course, and being immersed in a city that rewards curiosity.